At Huron & Co., we believe logistics is entering a new era — one where technology, data, and brand trust define who grows and who gets left behind.

Founded in Michigan, we’re a strategy and growth consultancy focused exclusively on the supply chain, transportation, and logistics technology sectors.
Our approach combines management consulting precision with creative execution — helping companies position, market, and sell in a digital-first world.

Our Mission:
Empower logistics leaders with the tools, strategy, and systems to grow sustainably through insight, automation, and authentic market engagement.

Core Values:

• Clarity — Strategy rooted in truth and data.

• Execution — Moving from plan to action faster than traditional firms.

• Integrity — Building trust as carefully as we build pipelines.