Building the Growth Engine for Supply Chain Companies
At Huron & Co., our mission is simple — help logistics and supply chain companies grow smarter, faster, and more profitably through a unified blend of consulting, marketing, and AI enablement.
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Dream it.
AI Growth Strategy & Advisory
Rethink How You Compete, Grow, and Win
We help logistics leaders make better growth decisions — from defining their market position to operationalizing AI-led strategy.
Our focus areas:
Go-to-Market Strategy: Identify your ideal market, build your value proposition, and launch smarter.
Competitive Positioning: Benchmark your strengths and find your whitespace in a crowded logistics market.
Revenue Model Design: Build sustainable, scalable revenue streams — from contract freight to tech-enabled services.
AI Transformation Roadmaps: Integrate automation, analytics, and AI-driven decision-making into your growth plan.
We combine strategic thinking with actionable playbooks — so your next move drives measurable outcomes.
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Build it.
Sales Enablement & RevOps
Turn Sales Teams into a Predictable Growth Engine
Your sales process shouldn’t depend on luck or legacy spreadsheets. We modernize how logistics companies sell — aligning people, systems, and strategy for repeatable revenue.
Our focus areas:
CRM Optimization: Simplify and automate your HubSpot, Salesforce, or Zoho systems for clarity and control.
Pipeline Architecture: Build visibility into your funnel and identify exactly where deals stall.
Sales Playbooks: Equip your team with scripts, cadences, and messaging that actually convert.
Lead Development Systems: Blend inbound and outbound strategies to keep your reps selling, not chasing.
We design sales operations that deliver accountability, predictability, and profitability — without the noise.
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Grow it.
Marketing & Demand Generation
Transform Awareness into Action
Marketing for logistics isn’t about vanity metrics. It’s about generating demand that converts to revenue.
We build digital systems that attract, educate, and close — powered by content, automation, and analytics.Our focus areas:
Digital Campaign Strategy: Paid + organic systems tailored to 3PLs, carriers, and brokers.
SEO & SEM Optimization: Capture search intent and dominate category keywords like “freight brokerage,” “3PL marketing,” and “supply chain AI.”
Content & Messaging: Develop a strong brand voice that connects with shippers, carriers, and partners.
Lifecycle Marketing: Automate nurture sequences to turn first-touch interest into long-term clients.
We turn marketing from a cost center into a measurable, revenue-generating system.
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Sell it.
AI & Automation Solutions
Where Insight Meets Execution
AI is no longer a future advantage — it’s today’s competitive edge.
We build custom AI systems that improve visibility, automate workflows, and optimize revenue outcomes.Our focus areas:
AI Sales Agents: Deploy digital assistants that qualify leads, answer questions, and schedule meetings 24/7.
Workflow Automation: Reduce manual effort in dispatch, quoting, and CRM data entry.
Predictive Analytics: Turn data into foresight — forecast demand, pricing, and margin trends.
Custom Dashboards: Unify KPIs across marketing, sales, and operations for executive visibility.
Huron & Co. connects strategy and automation — creating compounding advantages across your organization.
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Measure it.
Data, Insights & Performance
Measure What Matters, Improve What Works
We believe growth should be measurable, repeatable, and data-backed.
Our analytics frameworks turn insight into action — helping leaders make better, faster decisions.Our focus areas:
KPI Framework Design: Align marketing, sales, and operations metrics under a unified growth scorecard.
Attribution & ROI Analysis: Know which channels and tactics are truly driving revenue.
Custom BI & Reporting: Visualize your performance through dashboards tailored for logistics KPIs.
Optimization Cycles: Implement a test-learn-refine model that compounds results every quarter.
Because in logistics — what gets measured, grows.
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Manage it.
Managed Growth Programs
Fractional Growth Leadership for Supply Chain Businesses
Not every company needs a full-time VP of Growth — but every company needs a growth plan.
Our managed programs give you strategic leadership and tactical execution without overhead.Our offerings:
Fractional Growth Teams: Strategy, marketing, and RevOps experts on demand.
Campaign Management: Monthly execution and optimization of paid, social, and email channels.
Revenue Optimization Retainers: Continuous growth experiments to improve conversion rates.
Quarterly Executive Reviews: Strategy alignment with your leadership team.
We integrate with your team to deliver growth momentum — without adding headcount.

