Building the Growth Engine for Supply Chain Companies

At Huron & Co., our mission is simple — help logistics and supply chain companies grow smarter, faster, and more profitably through a unified blend of consulting, marketing, and AI enablement.

  • Mountain landscape with a lake in the foreground, rolling hills, and a range of rugged mountains under cloudy sky.

    Dream it.

    AI Growth Strategy & Advisory

    Rethink How You Compete, Grow, and Win

    We help logistics leaders make better growth decisions — from defining their market position to operationalizing AI-led strategy.

    Our focus areas:

    Go-to-Market Strategy: Identify your ideal market, build your value proposition, and launch smarter.

    Competitive Positioning: Benchmark your strengths and find your whitespace in a crowded logistics market.

    Revenue Model Design: Build sustainable, scalable revenue streams — from contract freight to tech-enabled services.

    AI Transformation Roadmaps: Integrate automation, analytics, and AI-driven decision-making into your growth plan.

    We combine strategic thinking with actionable playbooks — so your next move drives measurable outcomes.

    Dream It
  • A modern house on a green hillside with snow-capped mountains in the background.

    Build it.

    Sales Enablement & RevOps

    Turn Sales Teams into a Predictable Growth Engine

    Your sales process shouldn’t depend on luck or legacy spreadsheets. We modernize how logistics companies sell — aligning people, systems, and strategy for repeatable revenue.

    Our focus areas:

    CRM Optimization: Simplify and automate your HubSpot, Salesforce, or Zoho systems for clarity and control.

    Pipeline Architecture: Build visibility into your funnel and identify exactly where deals stall.

    Sales Playbooks: Equip your team with scripts, cadences, and messaging that actually convert.

    Lead Development Systems: Blend inbound and outbound strategies to keep your reps selling, not chasing.

    We design sales operations that deliver accountability, predictability, and profitability — without the noise.

    Build It
  • Modern house with wooden siding and large window, set against a mountainous landscape in the background, with a person visible inside through the window.

    Grow it.

    Marketing & Demand Generation

    Transform Awareness into Action

    Marketing for logistics isn’t about vanity metrics. It’s about generating demand that converts to revenue.
    We build digital systems that attract, educate, and close — powered by content, automation, and analytics.

    Our focus areas:

    Digital Campaign Strategy: Paid + organic systems tailored to 3PLs, carriers, and brokers.

    SEO & SEM Optimization: Capture search intent and dominate category keywords like “freight brokerage,” “3PL marketing,” and “supply chain AI.”

    Content & Messaging: Develop a strong brand voice that connects with shippers, carriers, and partners.

    Lifecycle Marketing: Automate nurture sequences to turn first-touch interest into long-term clients.

    We turn marketing from a cost center into a measurable, revenue-generating system.

    Grow It
  • A modern wooden house in a natural landscape with a lake, hills, and mountains in the background during sunset.

    Sell it.

    AI & Automation Solutions

    Where Insight Meets Execution

    AI is no longer a future advantage — it’s today’s competitive edge.
    We build custom AI systems that improve visibility, automate workflows, and optimize revenue outcomes.

    Our focus areas:

    AI Sales Agents: Deploy digital assistants that qualify leads, answer questions, and schedule meetings 24/7.

    Workflow Automation: Reduce manual effort in dispatch, quoting, and CRM data entry.

    Predictive Analytics: Turn data into foresight — forecast demand, pricing, and margin trends.

    Custom Dashboards: Unify KPIs across marketing, sales, and operations for executive visibility.

    Huron & Co. connects strategy and automation — creating compounding advantages across your organization.

    Make It
  • A hillside with modern houses in the distance, surrounded by golden grass and rolling terrain.

    Measure it.

    Data, Insights & Performance

    Measure What Matters, Improve What Works

    We believe growth should be measurable, repeatable, and data-backed.
    Our analytics frameworks turn insight into action — helping leaders make better, faster decisions.

    Our focus areas:

    KPI Framework Design: Align marketing, sales, and operations metrics under a unified growth scorecard.

    Attribution & ROI Analysis: Know which channels and tactics are truly driving revenue.

    Custom BI & Reporting: Visualize your performance through dashboards tailored for logistics KPIs.

    Optimization Cycles: Implement a test-learn-refine model that compounds results every quarter.

    Because in logistics — what gets measured, grows.

    Make It
  • A modern wooden house in a grassy field with mountains in the background.

    Manage it.

    Managed Growth Programs

    Fractional Growth Leadership for Supply Chain Businesses

    Not every company needs a full-time VP of Growth — but every company needs a growth plan.
    Our managed programs give you strategic leadership and tactical execution without overhead.

    Our offerings:

    Fractional Growth Teams: Strategy, marketing, and RevOps experts on demand.

    Campaign Management: Monthly execution and optimization of paid, social, and email channels.

    Revenue Optimization Retainers: Continuous growth experiments to improve conversion rates.

    Quarterly Executive Reviews: Strategy alignment with your leadership team.

    We integrate with your team to deliver growth momentum — without adding headcount.

    Make It